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When creating a corporate identity or brand, a
company needs to determine and keep in mind all
of the above to ensure the message is clear and
reaches the right customer through the right
media or medium.
The brand or identity consists primarily of
words, graphics and colors that reinforce the
message and image the company wants to project.
Many elements can work in synergy to build a
corporate image. Logos, slogans, typography,
colors and brand-related graphics and imagery
will catch the customers' attention, and they
will recognize and remember a company because of
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